The Santa Fe Lodgers Association
The #1 Resource for Local Lodgers and Hospitality-Related Professionals
Welcome to the
Santa Fe Lodgers Association
We are the “Voice of Hospitality” in Santa Fe
SFLAis a nonprofit (501c6) that is focused on serving its members and all segments of the lodging industry. The association delivers decades of collective experience to lead public policy, both state and local. Hospitality is the city’s strongest private industry. The association represents member interests at the local and state level, cultivates professional development, and targets opportunities to network and advocate for our benefit. The association’s members are true leaders within the business community, and play a crucial role in helping local public leaders understand the positive impacts our lodging facilities provide to our community and economy.
Our Mission
Our membership is composed of a range of industry related associates. SFLA brings those engaged in the lodging industry into closer relationships to advance and promote the interest of its members. Being a member of the Santa Fe Lodgers Association also opens doors on networking and forming new contacts. Our mission is to keep Santa Fe Lodgers Association the unified industry voice, to inspire influence and advocate for a healthy hospitality industry in Santa Fe.
How It Works
SFLA members meet each month to network and listen to community, city and state leaders discuss the important issues of the day. These issues range from tourism to how we can help promote the City of Santa Fe. For more information about upcoming events, visit the Special Events page.
How To Join
SFLA members meet each month to network and listen to community, city and state leaders discuss the important issues of the day. These issues range from tourism to how we can help promote the City of Santa Fe. For more information about upcoming events, visit the Special Events page.
How SFLA
Makes a Difference
Member hotels host SFLA luncheon meetings monthly. These luncheons feature speakers from the political, business, and tourism sectors. Our luncheons are an outstanding opportunity to establish access to speakers like New Mexico Cabinet Secretary of Tourism; state and city film offices; our Mayor, other city leaders, and local tourism officials. Our association has the best speakers in Santa Fe, ensuring that our active members of Santa Fe Lodgers will always be well-informed. Santa Fe Lodgers’ Association also awards scholarships and contributes to endowments, supporting local students towards a hospitality industry degree. Your membership supports these scholarships. Santa Fe Lodgers’ Association and many of its members have reciprocal association relations or are involved in the following: Tourism Santa Fe, Santa Fe Chamber of Commerce, New Mexico Hospitality Association, and the New Mexico Department of Tourism. The goal of the SFLA Website is to nurture a web of professional relationships that stimulates member helping member outcomes and provides an up-to-date list of contact information for members only. For this exchange to function freely, SFLA and its members insist upon mutual respect for privacy, strict confidentiality of proprietary information, and copyright protection.