The Santa Fe Lodgers Association
The #1 Resource for Local Lodgers and Hospitality-Related Professionals
Board Members &
Community Partners
SFLA Officers
Executive Director
Jeff Mahan
Jeff has over 35 years of executive-level experience in the hospitality industry, launching and operating award-winning luxury hotels from Santa Fe to Hawaii to Northern Ireland. A native of Farmington, Jeff opened and operated Encantado Resort and Spa in Santa Fe and was named New Mexico’s Innkeeper of the year in 2007. He later participated in the NMLA merger with New Mexico Hospitality Association. He also served on the initial slate of officers for the Hospitality Association.
President
Sam Gerberding
Inn of The Governors
Sam Gerberding is the General Manager at Inn of the Governors and Del Charro. Sam has been at Inn of the Governors for 18 years. Prior to that he ran a Park Inn and Suites on the South Side of Santa Fe and before that he was the Rooms Division Manager for The Grove Hotel, a four diamond West Coast hotel in Boise, Idaho. He has served as president for the following organizations throughout his 20 years in Santa Fe: Santa Fe Lodgers Association, Greater Santa Fe Restaurant Association, New Mexico Restaurant Association, and Skal. He has also been on the Keep New Mexico Beautiful board and Mayor David Coss’ River Commission. When not at work Sam enjoys taking scenic New Mexico rides on his motorcycle, mountain biking, bird watching, and enjoying his dog and family.
Rik Blyth
La Fonda Hotel
Rik Blyth is the Vice President & General Manager at La Fonda on the Plaza. Rik became General Manager in 2017. Rik has past experience in Golf Resorts, Caribbean Beach Resorts, Metro Business Hotels and New England Sailing Destinations.
Board Members
Kate Daley-Meow Wolf
Brenna Bello-El Rey Court
Dylan Pulsifer-Heritage Hotels
Rob Ettenson – Inside Santa Fe
Randy Randall-Tourism Santa Fe
Lutz Arnhold-Inn of the Anasazi